( ´ ▽ ` )ﾉ
GREAT TO MEET YOu * We’re Meanjin (BNE) based CreatIves from rich, diverse backgrounds, with mutual passions for design, art, and brand exploration. We focus on creating meaningful brand experiences for businesses of all sizes. WE work Closely with our clients to build genuine relationships, and empower individuals to thrive in their own field.
Frankie Young. Lead Creative. Founder. Frankie came to design after a decade working in luxury international hotels around the globe, offering a bespoke and tailored business and administration background to her professional design offering. Her lifelong obsession with travel, print, and texture manifests in Studio Neubau. Combining her affinity for editorial design, photography, and brutalist architecture—Frankie translates these diverse influences into highly strategic visual vernacular, delivering on both an economic and aesthetic level.
What's the 'Neubau' about? The name Studio Neubau reflects Frankie’s love of grids and concrete. The studio name and identity is rooted in the memory of her early childhood spent in East Germany living in a ‘Neubaublock’, which is an apartment building made from pre-made concrete blocks. These origins responsible for Frankie’s fascination for all things minimalist, concrete, and black and white! ✳ Sharing the concrete and monochrome obsession? Browse our Concrete Playgrounds art print collection!
Umh—Your logo is *NOT* your brand ! (´⊙_⊙`)
Your brand is so much more than that! We all know and love our favourite logos, but your brand doesn't start and end with this visual (in fact it should be at the very end of a considerate process)—the meaning tied to your logo will evolve. Sure, when you launch a brand, the logo is a mere hint of what’s to come, a promise to your audience. Overtime, people will connect your logo with the experience you offer, the way you communicate and the products/values you stand for (... when you think of the Apple logo vs the Nike swoosh, do you have a different reaction to each?) — and it’s mostly subjective.
So while you need an appealing visual identity that will resonate with your market, you really need to get the brand foundations right first to deliver a consistent customer experience across each and every touchpoint. Your brand foundations are your values, your offering and how (and to whom) you communicate them ... it is the overall brand experience that your customers will come to associate with your logo—and come to love you for beyond just your logo. Whether you are launching a business, rebranding or stepping back to plan out the next few months of your customer journey and experience—make sure you are consistently aligned with your brand foundations, and use them as the basis for all of your brand decisions. Our custom brand discovery and design process helps you to define those foundations so planning becomes way easier and you stay on track with what really matters to your audience.
The brands featured in our logo folio represent just a few visual identities we developed following our brand discovery process. Without knowing anything about the businesses … what do you think their values are, what brand experiences do you expect? ✳ Learn more about our process, and give us a call to talk about your brand ✳
